Social media is certainly an important component of any business’s marketing strategy, therefore it was not unexpected that an episode of the livestream show for Podiatrists, PodCHatLive would devote the topic to social media marketing for podiatry clinics. PodChatLive is a once per week live stream on Facebook which is hosted by Craig Payne from Australia together with Ian Griffiths in the United Kingdom. Ian and Craig use a different guest on for each show and explore a wide range of subjects, responding to questions which can be submitted in the Facebook feed. In the end of the livestream, the recorded edition is published to YouTube and the audio versions uploaded as a podcast.
With the livestream on social media, the hosts had a conversation with Jill Woods and they talked about why Podiatrists typically see promotion being a dirty word, and she presented some good information about the way you can easily re-frame this and use it for the benefit of the podiatry profession. In addition they brought up the advantages and disadvantages of social media and talked about some of the various social media platforms offered and how to use them, and ultimately how they can be used for good by all. There was additionally a chat about how the professional/governing associations could or should take advantage of social media. Jill Woods first worked in advertising and marketing in 1988, long before the web came into existence and before she had ever heard the term podiatry. Since that time she has worked in several marketing and advertising distinct roles and also qualified as a podiatrist prior to working as an associate in a podiatry business and then running her own private practice. Jill has extensively lectured on and about podiatry. She has since obtained a Masters in adult training & education and commenced five different offline and online businesses so as to find something which will fit with her nomadic lifestyle being a military spouse.