One of the main reasons video production is important in advertising is because it sells. That's it, no other reason. You can also look for the best video production company in Boston through various websites.
According to a study, customers are 72 percent more likely to purchase a service or product when the video is used and their decision to purchase is made quicker. Once they see a video, most prospective consumers have a better understanding of the product or service.
1. Shared Video and Business Cards
89 percent of customers will watch a video production when they receive it and 94 percent will transfer it with friends and family. Industry estimates that response rates for video ads are at least six times higher than for sending ads for print.
Brochures on DVDs with video or business cards have increased value retention, so they are almost never discarded as junk mail. Many people tend to keep it and give it to their friends. Most people can watch entire marketing videos out of curiosity.
2. Affordable with a Consistent Message
Reaching the market with videos helps by connecting you to markets that many retailers cannot reach. Videos help convey the message to small segments of the market that are either too far away or can never afford hands-on learning services.
Video helps by presenting a unified message to all viewers at all times. It provides reliable training, marketing, sales, or on-demand guidance and enables a wider audience. It's affordable and not just for big companies. Carefully written videos with a viewing time of 2 or 3 minutes can be very useful, revealing much more information than large piles of printed material.